First-time depositors for an iGaming brand in LATAM
A new operator needed FTDs in three markets where CPMs were climbing. We rebuilt the funnel around deposit quality instead of registration volume.
Client: iGaming operator (confidential)
The challenge
The advertiser arrived with a broad campaign in thirteen markets, one creative and no event-level optimisation. Registrations looked healthy; deposits did not follow. Cost per FTD was more than double the target.
The approach
We cut the campaign to three markets, wired postbacks to the operator's first-deposit event, and rebuilt creative around three angles: instant withdrawal, local payment methods and a concrete bonus. Popunder and push ran as separate campaigns so budget could move daily. Sources that produced registrations without deposits were blacklisted within 48 hours.
What we would do differently
No campaign is perfect. In this account we would start source-level cuts one week earlier and ship local-language creative for the second-largest GEO before scaling spend. Both would have shortened the path to the target cost per event.
Same formats, different discipline. The reporting finally told us where the money came from.
Let’s build your version of this.
We will map the offer to the formats and sources most likely to produce your target event.
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