Notes from the buying desk.
What we learn running traffic every day: format selection, tracking hygiene, creative patterns and the unglamorous details that decide whether a campaign scales.
The in-page push playbook for iOS-heavy markets
No permission prompt, no OS dependency, full reach. How to structure in-page push campaigns when classic…
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How to read a postback: a practical tracking checklist
Most “traffic quality” problems are tracking problems. Here is the checklist we run before any campaign…
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A creative testing framework that survives small budgets
You do not need fifty variants. You need two variables, a clear event and enough volume to tell them apart.
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Tier-2 GEOs: why cheaper traffic is not always cheaper conversions
Low CPMs look like free money until you model payment methods, approval rates and local competition. A…
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Scaling a campaign without resetting the learning phase
Big budget jumps feel decisive and usually waste money. A slower, structured approach to scaling that keeps…
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