Case studies
Structures, constraints and what actually moved.
Anonymised campaigns from advertisers who agreed to share the mechanics. No vanity screenshots — just the setup, the optimisation event and the result.
A crypto wallet app at 3.4× ROAS across MENA and SEA
A self-custody wallet needed verified signups, not installs. We rebuilt tracking around the first funded transfer and…
+186%Funded wallets in 60 days
−31%Cost per funded wallet
3.4×Return on ad spend
First-time depositors for an iGaming brand in LATAM
A new operator needed FTDs in three markets where CPMs were climbing. We rebuilt the funnel around deposit quality…
+218%First-time deposits in 60 days
−34%Cost per first deposit
3.1×Return on ad spend
A fintech broker’s first 1,000 funded accounts
A regulated broker wanted funded accounts, not leads. We combined native and interstitial with a qualification-first…
1,120Funded accounts in 90 days
−27%Cost per funded account
4.3×Return on ad spend
Sweepstakes volume across 12 tier-2 markets
A sweepstakes network needed cheap, clean volume at scale. Source-level discipline and tight caps kept cost per lead…
−39%Cost per lead
12Markets live in two weeks
−61%Complaint rate after caps
A note on numbers. Client names are withheld under confidentiality. Results reflect the campaigns described and are not a guarantee of future performance; every account is different. We can walk you through the structure of any case on a call.
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